Privacy statement

Last revised May 21, 2010

Blue Pearl (BP) is committed to the privacy and security of your personal information. We designed to be a platform of interaction for the yoga community of students, instructors, studios, and related yoga businesses. This privacy policy explains how we collect, use, share, and protect your personal information.

Collection, Sharing and Usage:

We collect four types of information: personal information for account administration and billing purposes; public profile information (instructor profile), which is personal information that you knowingly choose to disclose and share with the Blue Pearl Community; non-personal information; and studio information

  • Personal Information

    When you register to become an BP member we collect your name, age, yoga interests and needs, location information (city level or higher location place name), contact information including email, mailing address, and phone number, username and password. We collect credit card information solely for the purpose of processing payment; we do not store your credit card information.

    We do not share, sell, or rent individual personal information with anyone without your advance permission or unless ordered by a court of law. Personal information submitted to us is only available to employees or contractors administrating the system and managing this information for purposes of contacting you or sending you emails based on your request for information and to contracted service providers for purposes of providing services relating to our communications with you.

  • Public profile information

    When you complete a public profile for an instructor or studio we collect the information that you knowingly provide which may include name, studio name, address, phone, email, photo, personal bio, yoga specialty, location, fees, interests. This information is published to the BP community and available to any member of BP to see.

  • Non-personal information

We may also collect anonymous or "non-personal" information, such as demographic information (your interests, yoga needs, ZIP code, etc.), and technical information (your IP address, type of browser you are using, etc.). We use this non-personal information to analyze how our website is being used, and to improve the content of our website, online product offerings, and marketing and promotional efforts. We reserve the right to use or disclose non-personal information, as we deem appropriate. We use cookies solely for the purposes of recognizing a returning user when the user is logged into BP (for example a user logs into BP and leaves the site or closes the browser, if the user returns to BP the user will be recognized (the user does not need to login again.) When the user logs out, the cookie is cleared.

E-mail Communications:

  • We may send you email messages pertaining to BP to notify you of site activation, news, special offers, or appropriate yoga related products and services relevant to your needs. At any time, you may opt-out of receiving such communications by following the unsubscribe instructions provided at the bottom of any email that you receive from us.

How We Protect Your Privacy:

  • We use reasonable security measures to protect against the loss, misuse and alteration of data used by our system. We do not store credit card information.

Changes to this Policy:

  • We reserve the right to change this Policy at any time, and will post any changes to this Policy as soon as they take effect. If you have any questions or comments about this Policy, please contact us at